Global warming action by Instituto Akatu. Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming.
Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Paulo Areas
Copywriter: Guilherme Facci
Published: January 2007
“If you and every other household in U.S. replaced just one roll of paper towels with 100% recycled ones, we could save 554,000 trees. Greenpeace”
Advertising School: Miami Ad School, Miami, USA
Copywriter: Jen Nagy
Art Director: Dave Brown
Instructor: Jamie Webb
Source: Ads of the world
For a collection of Global Warming ads check out this post:
http://adsoftheworld.com/blog/ivan/2007/may/01/global_climate_change_awareness_advertising
Respect for Miami Ad School!