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A challenge is still a challenge, but WWF always finds original and distinctive ways to show how much they count in the environment’s needs. A trio of prints extremely suggestive to sustain their message: save trees, save wildlife

Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey and Abhijit Avasthi
Art director: Fiona Dias
Copywriters: Abhijit Avasthi and [...]

American Horse Slaughter Prevention Act reintroduced before Congress: on the heels of Reps. Whitfield and Rahall reintroducing H.R. 249 to repeal the 2004 Burns Amendment, the American Horse Slaughter Prevention Act was also
reintroduced, as H.R. 503 in the House of Representatives and as S. 311 in the Senate. Both H.R. 249 and [...]

The Whale Shark is the biggest fish in the sea and there are only a few actual whale species larger than it. Suggested to reach up to 21 meters and 34 tonnes it seems difficult to believe that Whale Sharks feed on microscopic plankton rarely more than 3 mm in size. The combination of its [...]

Discovery strikes again. Beautifully put in a small trailer, the images of planet Earth are overwhelming. Goosebumps and shivers upon the back…

Well done, Discovery Channel.

The Wild Free-Roaming Horse and Burro Act recognizes the wild horse as an “integral component of the natural system.” It stipulates that horses can only be removed from public lands if it is proven that they are [...]

Evolution is a word saturated with meanings. To some it connotes a progressive diversification of life culminating with Homo sapiens, to some the development of a system or an idea. Charles [...]

The cheetah, Acinonyx jubatus, is the sole member of its genus. Twenty thousand years ago, cheetahs roamed throughout the savannahs and plains of four continents: Africa, Asia, Europe, and North America.

About 10,000 years ago - because of climate changes - all but one species of the cheetah, jubatus, became extinct. With the drastic [...]

Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. Many of us bought our beloved “pets” at pet shops, had guinea pigs, and kept beautiful birds in cages. We wore wool and silk, ate McDonald’s burgers, and fished. We never considered the impact of these actions on the [...]

Lizzie Whitebread- Save the Rhino International
Lewa Wildlife Conservancy, in partnership with the Kenya Wildlife Service
and Ol Pejeta Conservancy has started the largest ever black rhino
translocation in Kenya. The intention is to move 34 black rhino in total. A
total of four animals will be moved from Ol Jogi reserve and 26 from Solio
Ranch into [...]

The wild Bactrian camel (Camelus bactrianus) a two-humped ancestor of domesticated camels, is now considered “critically endangered” according to the International Union for Conservation of Nature and Natural Resources (IUCN), a non-profit conservation organization based in Cambridge, England.
Perhaps only 950 wild camels survive in their native desert habitat of northwest China and Mongolia—many of [...]

A cloud leopard isn’t able to change its spots. A cyanea octopus, on the other hand, can change its colors and skin consistency in the twinkle.
By contracting muscles that increase or minimize pigment cells called chromatophores, the cyanea can quickly merge into its environment to stay away from predators and trail prey.
Watch one [...]

February 7, 2007—It’s nesting season for the sea turtles of Bangladesh and India, but this year the beaches where the animals lay their eggs are eerily still. Nearly a thousand dead turtles have washed ashore along the coasts of both countries in the past few weeks, conservation workers report.
About 200 dead reptiles have [...]

déforestationUploaded by MOS-ONE
What is is all about?Nicolas Hulot speaks about cutting down the forests and about the fact that our planet deserves more than we offer. Instead of taking care of our own beings, by preserving the forests, we cut permanent traces into our planet. WWF has tried to make a difference since the 1980’s [...]