Last week, we announced our intention to help out financially struggling schools across the country by running our “Got Spew?” ad in school bathroom stalls.Well, we’re now retracting our intention to run the ad. Not everywhere—oh, not by a long shot!—but in Tempe, Arizona, where a spew-y disaster has just taken place.
Earlier this week, some brave fraternity brothers at Arizona State University—and I’m trying to type this without laughing—decided that the coolest, awesomest activity for a Tuesday night would be to go up on a footbridge … and vomit milk onto the traffic below.
My favorite quote from the article? “It is unknown why the men were drinking and vomiting the milk.” Maybe it’s because they had a revelation mid-chug—that drinking milk promotes the cruelty of the dairy industry and has been linked to impotence. Or maybe it’s because it’s rush week. One thing is clear, though: Milk and spewing are certainly linked! We hate to say “we told you so,” but ….
Whatever the reason, the frat boys’ antics have hurt more than the mother cows who produced the milk (and the male calves who are shipped off to veal slaughterhouses). The “joke” has also caused a woman and her daughter to be injured. Another car had stopped short to avoid the vomit (wouldn’t you?), and the ladies’ car wasn’t able to avoid hitting the stopped vehicle. And since we’d never want to make light of their injuries, we’re not going to run our ad in Tempe, Arizona.
We think folks in Tempe got the message anyhow.
via email, from PETA