Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. It’s hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding.
We immediately contacted POM, urging the company to abandon all tests using animals, but after being told by the company that it would continue to fund animal tests, we had no choice but to launch a full-fledged boycott campaign. After enduring just a few months of PETA’s public education campaign about POM’s deadly tests, POM has decided to stop funding and conducting animal tests.
In a letter to PETA, Matt Tupper, POM president and CEO, stated: “Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.”
This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole-torturing animals to promote fruit juice! With this announcement, POM joins other compassionate juice companies like Welch’s, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA affirming that they do not fund or conduct any experiments on animals.
Please thank POM for making the compassionate decision to end all animal tests and for showing that good health never has to come at the expense of animals’ suffering in labs
Primorye, Russia – With less than 40 remaining in the wild, a new census is under way to check the status of the critically endangered Amur leopard.
Everybody goes to the circus, it’s fun, it’s enjoyable but is it also moral? How many of you have ever thought about the animals there? What do they eat? Who takes care of their well being? Circus animals live in cages, with no option of being released back in their own habitat. The environment problems become accurate.
This famous wonder of the World is part of the wildlife conservation land and depicts hunting scenes and the famous hands paintings made in the caves over 11,000 years ago. The World Wildlife Foundation state that they are privileged to take on the responsibility of conserving these wonders for generations yet to come.