VICTORY: POM Promises to End Deadly Animal Tests!

Last year, PETA discovered that POM was funding outrageous experiments on animals in order to make health claims about its products. It’s hard to imagine why a company that makes pomegranate juice would be testing on animals, but what we learned was shocking. In one experiment, balloons were inflated into live rabbits to study erectile dysfunction! In another experiment, baby mice were suffocated to the point of brain damage and then had their heads cut off. Those are just a couple of the tests that POM was funding.

We immediately contacted POM, urging the company to abandon all tests using animals, but after being told by the company that it would continue to fund animal tests, we had no choice but to launch a full-fledged boycott campaign. After enduring just a few months of PETA’s public education campaign about POM’s deadly tests, POM has decided to stop funding and conducting animal tests.

In a letter to PETA, Matt Tupper, POM president and CEO, stated: “Neither POM Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.”

This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole-torturing animals to promote fruit juice! With this announcement, POM joins other compassionate juice companies like Welch’s, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA affirming that they do not fund or conduct any experiments on animals.

Please thank POM for making the compassionate decision to end all animal tests and for showing that good health never has to come at the expense of animals’ suffering in labs

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Counting leopards in Russia’s Far East

amur leopardPrimorye, Russia – With less than 40 remaining in the wild, a new census is under way to check the status of the critically endangered Amur leopard.

Conservationists from WWF, the Wildlife Conservation Society and the Far Eastern Branch of the Russian Academy of Science will search for snow tracks of the elusive wildcat over an area of 5,000km2 in Russia’s Far East and in parts of China just over the border.

“We hope this census will confirm that there are more leopard numbers than we think there are,” said Dr Yury Darman, Director of WWF-Russia’s Far Eastern office. “We hope we can preserve a sustainable population of more than 50 individuals.”

In the lead-up to the census, researchers have discovered at least four litters of leopards in the region.

“This is the first time in the last five years that we are seeing an increase in the leopard population,” Dr Darman said. “This is a good sign.”

The last survey of the Amur leopard in 2003 counted about 30 individuals.

“The area and quality of the leopard’s habitat has changed for the worse,” said Dr Dmitry Pikunov, with the Russian Academy of Science and coordinator of the 2007 Far Eastern Leopard Census.

“We need to conduct a regular census in order to better understand the situation, determine how many animals are left, how they are distributed, and the number of young,” he said. “With this information we can develop a new conservation strategy.”

WWF is supporting anti-poaching activities and habitat restoration throughout the leopard’s range in the Russian Far East. In addition to monitoring the leopard population and its habitat, WWF is implementing programmes to stop the illegal trade of Amur leopard skins and parts.

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We Need Your Help!

dog PETA and other animal protection groups cannot end the animal-overpopulation crisis alone. We need the commitment of individuals and our society as a whole to make the United States a “no-birth” nation. Here’s what you can do to help:

  1. Make sure every animal on your block is spayed or neutered, even if that means that you have to drive the animals to the veterinarian or animal shelter and pay for the surgeries yourself.
  2. Inform all your friends and family about why they should never, ever buy dogs and cats from pet stores or breeders. Give them each one of our leaflets about pet stores.
  3. Call your local animal shelter and animal control agency and ask that they institute a policy in which they spay or neuter every cat or dog adopted out.
  4. Ask your local pet store to stop selling animals and just sell animal-care supplies, as well as working with local animal shelters to find homes for unwanted animals in the area.
  5. Support organizations that provide low-cost or free spay-and- neuter services. You can donate to organizations like this in your area, or you can sponsor a surgery for a dog or cat in PETA’s SNIP program.
  6. Call your city council members, your state representative, and your governor and request that they enact strict spay-and-neuter ordinances, in which guardians must either get their dogs and cats altered or pay a large fee.

Working together, we can end the companion-animal overpopulation crisis.

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Don’t go to the circus

CubEverybody goes to the circus, it’s fun, it’s enjoyable but is it also moral? How many of you have ever thought about the animals there? What do they eat? Who takes care of their well being? Circus animals live in cages, with no option of being released back in their own habitat. The environment problems become accurate.

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The UNESCO World Heritage Site of “The Caves of The Painted Hands” at Rio Pinturas.

Valle del Rio PinturasThis famous wonder of the World is part of the wildlife conservation land and depicts hunting scenes and the famous hands paintings made in the caves over 11,000 years ago. The World Wildlife Foundation state that they are privileged to take on the responsibility of conserving these wonders for generations yet to come. Pumas have raised many Puma cubs in these caves. Pumas range over the more than 27 square miles [17,290 acres] of this Conservation Range-Park and so the conservationists are doubly privileged to accept the responsibilities involved.“The Caves of the Painted Hands” are World renowned and generate continuous global publicity from TV, newspapers, academia, artistic comment & [currently] from postage stamps portraying the World famous paintings. The name of the surrounding host conservation range-park would be forevermore associated with “The Caves of the Painted Hands”.

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Kurdi chapter

head and paw of a hunted leopardWe give our expert time and effort to helping others. For example, some time ago we received a request from a group in northern Iraq [Kurdistan] asking us to help and advise an animal conservation there and to help them to organise themselves. We are happy to do this. We informed the Kurdish group that we will assist them in any organisational way and by co-operation and also we will assist them to gain an international presence. To take things further , we decided to let anyone interested in environment and animal preservation to create a chapter of the World Wildlife Foundation in his/her own city. Drop a line and become an active member.

Did you know that leopards still exist in Iraq? From time to time, we get sightings, however amazing this may sound. These animals must be protected, not hunted down out of selfish reasons.

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